. >> it is almost like the sort of bullying or intimidation, that i think pushed it over the ledge, where people say even though this guy has a story that inspires, he is not going to associate with our brand anymore. >> reporter: at the headquarters in austin, the ceo says the doping incident has been a distraction. >> we spent a lot more time than we hoped or ever dreamed we would be. but the fact of the matter, since august 23rd, we have served 16% more people with cancer. >> reporter: he says donations are up by a quarter of a million. >> i am a little tired of the whole thing. >> reporter: one spokesperson, which honored him in 2007 and partnered on a survivorship event, says the focus should be on beating cancer. i think people separate what you do in athletics and what you do, let's say, in the real world in fact, nike and anheuser-busch, says they would continue to support livestrong in 15 years, live strong has raised more than half a billion >> most importantly, it changed the way we looked at cancer, from a death sentence to a disease we can survive. tonight, that is the challe